The Cost of Inaction: Why You Are Poor
The Cost of Inaction
Most people live in a state of delusion. They think they work 10 hours a day.
In reality, they execute for 90 minutes.
The remaining 8.5 hours are lost to Drift. Distraction. Low-leverage busy work. Hesitation.
If you are building a company, this isn’t just “lazy”. It’s Leaked Revenue.
The Math of Drift
Let’s assume your time is worth $500/hour (a low estimate for a founder).
If you lose 4 hours a day to “The Void”—mindless scrolling, re-checking slack, fake work—that is $2,000 per day in lost equity value. That is $730,000 per year that you are lighting on fire.
This is why you aren’t scaling.
Radical Accountability
You cannot fix a metric you do not track.
The AUDIT protocol is not about “time management”. It is about Profit Protection.
- The Box: Every 15 minutes, you must classify your activity.
- The Truth: Did this blocked 15 minutes move the needle? Or was it void?
- The Pivot: When you see the red blocks piling up, you adjust immediately. You stop the bleed.
Stop Negotiating
High performers do not negotiate with their potential. They capture it. AUDIT is the flight recorder for your empire.
Stop hoping. Start auditing.